Earthed

Earthed is an online platform where users can take part in expert-led based courses to learn nature skills and ecosystem restoration across many topics and terrains including Biodynamic Farming, Food Forests, River Restoration, Urban Gardening and Earth Democracy with amazing teachers from around the world. Through the platform, members are able to be part of a global community that facilitates, restoring nature, growing food, sharing skills and discusings practical steps to help the planet. The solution for the identity was born from the logotype sitting on a simple hand-drawn underline to represent the ground (therefore being earthed). This then formed the starting point of the rough textures that appear throughout the rest of the identity as abstracted moments in nature, including the starling murmurations idents. Credits Copywriting / Strategy: Naresh Ramchandani’s team at Pentagram (prior to leaving as a Partner) including Ashley Johnson and Robyn Cusworth Photography: Perspective Pictures