Earthed Summit 23
Project Details
The Earthed Summit 2023 is a day of talks and discussions from over 30 ecosystem restoration teachers that celebrate the human potential to restore nature. The day focused on how how we can all actively participate in regenerating our local areas – whether that’s a windowsill, balcony, garden, disused community space, farm, river, coastline or forest. The campaign identity builds on what was originally created for the Earthed visual identity but gives it, its own distinct look using a set of biomorphic shapes that are deliberately abstract whilst still giving a sense of being organic and lifelike. The shapes have been drawn to be evocative of lifeforms that appear on land and underwater without being too literal of a particular plant or animal. The orange and red from the existing Earthed identity were paired to create a distinct sub-brand.
Client
Sector
Category
Year
Earthed
Environmental
Brand Identity
2023
Creating a series of abstract, biomorphic shapes using only two colours from the Earthed palette gave the visuals an energy and vibrancy that felt distinct from the rest of the Earthed identity whilst still in tune with the overarching brand.
"Arthur is an incredible designer and so amazing to work with. I've recommended him to countless friends and collaborators, all of which have come away with beautiful, memorable branding and assets. I couldn't recommend him more!"
