Forest IQ
Project Details
Forest IQ is a powerful data platform for financial institutions. It brings together aligned, best-in-class, and actionable data on how more than 2,000 major companies are addressing their links to deforestation. It provides open data and metrics, alongside a tailored offering for financial institutions to help enable their transition to deforestation-free financial portfolios. The design solution is a versatile system that can be used in different ways throughout communications. The color palette was carefully selected to strike a balance between vibrancy and professionalism. A lime/yellow hue was chosen for immediacy and urgency, while a deep blue provides a more sober and professional tone to the overall brand.
Client
Sector
Category
Year
Global Canopy
Technology
Brand Identity
2023
The new visual identity is centered around a symbol that represents data storage while abstractly depicting trees, which symbolize the company's commitment to preserving our planet's rainforests
"Forest IQ will enable us to improve and expand our screening, risk assessment and stewardship, and help us in our efforts to eliminate commodity-driven deforestation from our investment portfolios.”
