Arthur Stovell
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Ethics
How I Built a Freelance Design Practice Focused on Sustainability and Purpose-Led Clients
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When I went self-employed in 2018, after leaving my role at Pentagram, I took a leap that felt equal parts exciting and uncertain. I knew I wanted to build a design practice that wasn’t just about producing beautiful work—it needed to mean something.
Creativity
Creating space for unexpected results and happy accidents
In an age where AI tools, algorithms, and endless online inspiration shape so much of the creative process, it’s becoming increasingly important to step away from the screen and reconnect with ways of making that feel tactile, imperfect, and human.
Design
The Value of Freelance Design: How Independent Designers Deliver Studio-Quality Work
In today’s design landscape, there’s often a perception that only large studios or agencies can deliver high-quality, polished creative work. As a freelance designer, I’ve seen this assumption challenged time and again.
Freelance
Why I Chose to Stay a Freelance Designer Instead of Growing a Studio
Since going self-employed in 2018, I’ve gone back and forth more times than I can count on one big question: should I stay a solo freelancer, or grow into a studio—maybe even hire a junior designer?
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© 2025 Arthur Stovell
