Logo & Brand Identity Design

Logo Design Services — Clear, Distinctive Identity Foundations

I’m Arthur Stovell, a freelance graphic designer offering logo design services as part of a broader approach to brand identity.

I create logos that are simple, considered, and built to function as part of a wider visual system—rather than standalone marks.

Logo Design as Part of Brand Identity

A logo is often the starting point of a brand, but it works best when developed alongside a clear visual framework.

My approach to logo design focuses on:

  • Clarity and recognisability

  • Appropriateness to context

  • Longevity beyond short-term trends

  • Flexibility across different applications

Each logo is designed to work consistently across print, digital, and environmental formats.

What’s included?

Depending on the needs of the project, logo design work may include:

  • Primary logo and supporting marks

  • Typography selection or customisation

  • Colour systems

  • Logo variations and responsive formats

  • Guidance on usage and application

For more comprehensive projects, this can expand into a full brand identity system.

Logo Design Process

Projects are typically structured to ensure clarity and direction:

  1. Context & Direction
    Understanding your business, audience, and positioning

  2. Concept Development
    Exploring logo directions based on a clear visual approach

  3. Refinement
    Developing and refining a selected direction

  4. Delivery
    Providing final assets and guidance for use

This process keeps projects focused while allowing room for exploration and iteration.

Selected work

Example:
A logo and identity for a cultural organisation, developed as part of a wider visual system using a modular typographic approach adaptable across print and digital outputs.

Working Across the UK & Internationally

I work with clients across the UK and internationally, with most logo design projects delivered remotely.

Logo Designer based in Shoreham-by-Sea, near Brighton

Alongside remote work, I collaborate with clients locally across Brighton and the South Coast.

Want to start a project?

If you’re looking for a logo designer to develop a clear and effective visual identity, feel free to get in touch.

Get in touch
Get in touch