Branding Designer

Branding Designer — Brand Identity & Visual Systems

I’m Arthur Stovell, a freelance branding designer specialising in the development of brand identities and visual systems for businesses, studios, and cultural projects.

My work focuses on creating clear, distinctive, and flexible identities that function across both digital and physical applications.

Brand Identity Design

A strong brand identity goes beyond a logo. It’s a coherent visual system that shapes how a brand is recognised, understood, and applied over time.

I work with clients to develop identities that are:

  • Distinctive and appropriate to their context

  • Consistent across different platforms and formats

  • Built for long-term use and adaptability

Projects typically include logo design, typography, colour systems, and a defined visual language.

Branding Services

Depending on the project, this may include:

  • Brand identity design

  • Logo design and identity systems

  • Art direction

  • Typography and visual language development

  • Brand guidelines and documentation

  • Application across print, digital, and environments

Each project is tailored to the specific needs of the client, from early-stage concepts through to fully developed identity systems.

Approach

My approach to branding is grounded in clarity and structure. Rather than focusing on trends or short-term aesthetics, I aim to create work that is considered, appropriate, and enduring.

This typically involves:

  • Understanding the context and position of the brand

  • Developing a clear visual direction

  • Building a flexible system that can be applied consistently

  • Refining and documenting the outcome for long-term use

Working internationally

I collaborate with clients across the UK and internationally, with most projects delivered remotely. This allows for a flexible and efficient process, regardless of location.

Based in Shoreham-by-Sea, working with clients in Brighton, London, and internationally.

Want to start a project?

If you’re looking for a branding designer to develop a clear and effective brand identity, feel free to get in touch.

Get in touch
Get in touch