Forest IQ

About the project

Forest IQ is a data platform helping financial institutions and traders understand deforestation risks across commodity supply chains. Its visual identity reflects the dual nature of the platform, combining an environmental focus with data-driven infrastructure. At its centre is a symbol that merges data storage and tree forms, creating a visual link between technology and ecology and reinforcing the platform’s role in connecting financial systems with environmental impact. The mark is both structured and organic, balancing clarity with meaning. Brand identity, website design and digital product design carry this idea across the platform’s communications.

Scope of work

• Brand identity
• Logo design
• Colour palette
• Typography
• Icon design
• Brand guidelines
• Website design
• Digital product UI
• Campaign graphics

Deliverables

The colour palette balances urgency with credibility. A vibrant lime-yellow introduces visibility and immediacy, while a deep blue provides a more grounded, professional counterpoint. A related icon system gives different commodities a consistent visual treatment, extending the identity beyond the logo. The design carries across the website, digital product interface, mobile layouts, printed materials and campaign graphics, with brand guidelines connecting the symbol, colour and typography. Together, these elements give Forest IQ a recognisable visual language for a technical subject, keeping the information clear while maintaining a connection to the platform’s environmental purpose.