Brighton Veterinary Cardiology
Brand Identity & Logo Design
This project involved the development of a brand identity for BVC, created as part of a wider graphic design brief focused on clarity, consistency, and visual impact. As a freelance graphic designer based in Shoreham-by-Sea, near Brighton, I work with organisations of different sizes to create thoughtful, effective design that communicates with purpose.
Disciplines: Brand Identity, Logo Design, Website Design, Campaigns & Advertising
The brief
BVC required a visual identity that could clearly express its core message while remaining flexible across different applications. The aim was to create something distinctive yet considered—an identity that would feel confident without being overly complex.
The Approach
The design process focused on distilling the organisation’s core sentiment into a clear visual language. This involved exploring typographic direction, structure, and balance to create a system that feels cohesive across print and digital formats. The emphasis was on simplicity and clarity, ensuring the identity could communicate effectively across all touchpoints.
Outcome
The final identity provides BVC with a strong and adaptable visual foundation. It brings consistency across materials while allowing enough flexibility to evolve over time. The result is a brand that feels clear, confident, and appropriate to its purpose.
If you’re looking for a freelance graphic designer in Brighton or the wider UK for brand identity design, feel free to get in touch.