Earthed Summit 2025
Campaign identity & Event Graphics
Earthed Summit 2025 was an 18-hour festival of ideas, music, and action, bringing together over 1,000 people to explore how we can restore nature and reimagine our neighbourhoods.
Held at EartH in Hackney, London, the event brought together voices from across environmental, cultural, and scientific fields, presenting restoration as something practical, collective, and accessible.
Disciplines: Campaign & Advertising
Sector: Sustainability
Campaign Identity Approach
The visual identity for the summit was designed to communicate urgency, energy, and collective action.
Taking cues from protest graphics and activist visual language, the approach focused on bold typography and direct messaging. Rather than a heavily conceptual system, the identity prioritised clarity and impact—ensuring communications could be understood quickly and applied consistently across a fast-moving campaign.
Typography & Graphic Language
The identity is built around a strong typographic approach, using scale, repetition, and contrast to create high-impact compositions.
This system allows for flexible use across different formats, from digital promotion to large-scale event graphics, while maintaining a clear and recognisable visual voice.
Application
The campaign identity was applied across a range of outputs, including event communications, social media, and on-site graphics.
The bold and direct visual language helped unify the programme and create a strong presence across both digital and physical environments.
Outcome
The result is a clear and impactful campaign identity for a London-based environmental summit, designed to engage a broad audience and support a programme focused on collective action and ecological restoration.