ROKA

About the project

ROKA brings concrete composites into a space between functional objects and sculptural design. Its materials, textures and forms are central to the brand, so the identity needed to give them room rather than compete with them. The project brought together brand identity, logo design and website design, with a visual approach that carries from a business card to a product catalogue. A restrained palette and clear typography create a consistent setting for the richness of the materials, helping the work feel recognisable across print and digital.

Scope of work

• Brand identity
• Logo design
• Typography and colour palette
• Business card design
• Catalogue cover design
• Social media graphics
• Website design

Deliverables

A geometric R monogram anchors the identity, paired with a widely spaced wordmark and a subdued colour palette. The mark also becomes a frame for material photography, giving the social media graphics a direct connection to the products. Business card design keeps the identity simple and tactile, while the catalogue covers combine photography with bold geometric shapes. The website follows the same image-led approach, using clear layouts and generous space to present the materials and forms. The result is a consistent visual language across stationery, editorial design and the website, with the materials themselves remaining the focus.